BCG Matrix / Matriz bcg

19 08 2007


I wrote this program in Delphi, it allows to manage a portfolio of products in a BCG Matrix.

Download:BCG Matrix

Notes: 1- The program extension is zip.jpg to enable the download from this place. After Download to your Pc change the name to BCG Matrix.ZIP

 2- The data that appears when executing the program has been inserted randomly, as test, therefore it can be completely  removed.

The BCG Matrix was created by the The Boston Consulting Group (BCG) and it became on of the most well-known portfolio management Decision Making Tools in the early 1970’s. It is based on the product life
cycle theory, and it is used to prioritize the product portfolio in a company or department. There are two dimensions – market share and market growth. The basis premise in using the Matrix is that the higher the market share a product has, the higher the growth rate and the faster the market for that product grows.



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